Modalyst has joined | Read More Here
Seamlessly integrate to your eCommerce store to become a successful dropshipping business overnight.
Add Modalyst to your ecommerce plan and start taking your Wix website to the next level.
Install Modalyst's Shopify app in one click to automate dropshipping for your Shopify store.
List thousands of products to your BigCommerce store with a single click..
Peer-to-peer marketplace

Top 5 Untapped Dropshipping Categories to Sell

7 minute read
dropshipping categories

What dropshipping categories should I sell in my store?

[UPDATED] It is one of the most popular questions new entrepreneurs ask about dropshipping.

You may be tempted to add products from as many different categories as you can, with the thought that a bigger variety leads to more sales. In reality, though, not every category is a “hit” with consumers. On top of that, a chaotic range of product lines can cause buyer confusion and lost revenue.

How do the successful dropshipping stores sweep audiences from the internet? How do they avoid low-performing categories? If you haven’t figured it out yet, these businesses are constantly researching the top product categories to drop ship. Get the idea?

Unless you’re as big as Amazon, it’s better to avoid the smorgasbord strategy. You’ll have a greater chance of success if you source products from the top dropshipping categories of 2022.

At Modalyst, tens of thousands of store owners are using our platform to add products to their online businesses, which gives an opportunity to identify popular trends. Recently, we pulled some data and found the following product categories are on the rise:

  1. Womens Clothing & Accessories
  2. Home & Garden
  3. Beauty & Health
  4. Jewelry
  5. Sports & Entertainment

Womens Clothing & Accessories

This category has managed to perform better than any other in the last 12 months.

There are several niches that fall under Womens Clothing & Accessories, including those that don’t have a high demand – such as jumpsuits and jeans.

That said, we’ve spotted and listed three winners for this and all other categories. The following items steal the show in the Womens Clothing & Accessories category.

Intimates & Lingerie

The most interesting finding is that this niche is seemingly recession-proof. How is that possible? 

According to Edited, “during a recession, underwear is an inexpensive treat and to the consumer can feel more justified and ‘necessary’ than buying into a specific garment trend.”

Intimates & Lingerie had the highest sell-through of any niche in any category in 2019, and it’s on pace to do it again this year. Remarkably, this was true across price points, with luxe lingerie experiencing the highest sell-through across all price segments.

Here are examples of some of the Intimates on Modalyst that perform well:

dropship lingerie suppliers


The accessories category is enormous, accounting for nearly 20% of the entire apparel market.

It’s also growing at an incredible pace. So far this year, the entire market has 4% more product retailing than the prior year.

This niche is large and varied, and there is no concise way to describe the products that fall into this bucket.

It’s essentially lots of small items, including jewelry and watches, hair accessories, handbags and purses, hats, sunglasses, belts and scarves, and gloves. It also includes things like statement earrings, which have risen in popularity in 2020 due to the selfie or Instagram effect. Edited describes this as:

“when you’re taking pictures of your face, earrings have a better chance of getting in shot and making a statement about which kind of cool you are. And given the soaring interest in beauty, when influencers are sharing, they’re sharing face. (And ear.)”

Aside from the rising tide of consumer interest we see in statement earrings, the following accessories trends are likely to have staying power for the rest of 2020 and beyond: pearls, animal prints, brooches, and bucket hats.

dropship accessories suppliers


This is a broad niche that continues to perform well year after year.

Based on the runway trends, keep your eye on cargo pants. This particular product is likely to make a resurgence in late 2020, led by luxury brands.

dropship pants suppliers

Home & Garden

There are several factors pointing to huge gains for online stores in the Home & Garden category. Internet Retailer explains that two distinct demographics are driving the demand in this category: boomers and millennials.

Millennials represent an influx of shoppers who will want to transition from a college dorm to an entire house.

According to Helen Jamieson, a millennial trend forecaster who has worked with Trend Bible, millennials will use their homes as a creative outlet. This trend is being supported by the abundant access to imagery of beautifully curated homes and home design through social media platforms like Pinterest and Instagram.

As this group ages, and home decor becomes a part of their personal identity, millennials will represent the highest-spending age group across all Home & Garden products.

Baby Boomers are aging, too, but they’re mostly focused on niche products that make home life easier and more practical.Grab bars, ramps, and walk-in tubs are some examples of the most popular products amongst this demographic.

It’s also true that many boomers are buying second homes and apartments, and are looking for stuff to fill up these new properties. Interestingly, they’re being turned to the brands that millennials love, including the ones they hear about from their kids and see on social media.

Broadly speaking, Home & Garden is the category where you’ll discover items for your living room, kitchen, bedroom, patio, and more. There are several products that will resonate with potential buyers, including some practical picks designed to make people’s lives easier.

Home Décor

This niche has been going strong for years.

It presents consumers with items that add some life and personality to their homes.

dropship home decor suppliers

Hanging/Delectable Garden

According to Digital Third Coast’s latest design trends study, which is based on Google search data from 2004 to 2019, earthy garden items such as terrariums, succulents, and mason jars are all the rage right now in the home & garden category.

dropship home and garden suppliers

Kitchen & Dining

A combination of fun and useful, like the mugs below.

dropship kitchen suppliers

Beauty & Health

The overall business of beauty & health continues to defy gravity.

This product category has been on a tear for the last several years, and remarkably about half the growth is online.

This is remarkable for an inherently “experiential” category.  An interactive in-store experience used to be required to emotionally influence a consumer and shape their perception of the product they’re wearing.

According to Forbes, one of the most significant factors in the growth of sales in beauty products is the attitude of consumers, mostly women, who are actively seeking new brands and finding new products :

 “This is part of a larger generational shift of younger consumers rejecting the large brands their parents preferred and seeking out locally-made, artisanal, natural products in all consumer categories. The need to be Instagrammable at all times also helps.”

Ranking third in top drop shipping categories in each of the past three years is the Beauty & Health category.

This category comprises of niches that are good for your wellbeing. Examples include Massage oils, makeup, skincare, and other similar items.


This niche of products to sell doesn’t include things like surgical instruments and medicine. Instead, it contains popular products like massage oil and muscle recovery pads.

dropship health suppliers


Makeup is more self-explanatory.

Power brushes, eye shadows, lipstick, etc. While this dropshipping niche is exclusive to females, that hasn’t stopped it from occupying the Beauty & Health space in recent years.

dropship beauty suppliers


The niche contains products that boost the appearance of your skin.

However, set realistic expectations rather than wild promises by writing a custom product description if you import this or another similar item in your store.

dropship bath suppliers


Womens Clothing & Accessories might have topped the list of best-performing dropshipping categories, but Jewelry is also enjoying considerable success as a product to dropship.

The category consists of things like necklaces, earrings, bracelets, bangles, pendants, etc.


Necklaces have been topping the list of niches in the Jewelry category each year. Items within this niche sell online and are especially affordable for retailers. Hence, you can enjoy a good markup on the wholesale price, even if you price the product in the $2-$5 range.

dropship necklaces suppliers


Bracelets like the one you see below are associated with China, Bangladesh, Nepal, India, and other Asian countries.

dropship bracelets suppliers


Coming in third place, the Rings category is yet another product that is popular amongst consumers and inexpensive to source for ecommerce websites.

dropship rings suppliers

Sports & Entertainment

Sports & Entertainment occupies the fifth place in the list of top-selling product categories.

Almost every household has an individual who needs sports equipment. Additionally, there are plenty of adults who play just for entertainment. No shortage of demand here.

Workout clothes

Coming in first as the top-performing niche in the Sports & Entertainment category, workout clothes include items such as gym tanks, sleeveless cuts, and more.

dropship workout clothing


These are used as fashionable headgear or during physical activity such as running and exercising.

dropship headbands

Basketball shorts

This product niche is also experiencing a rise in demand.

dropship basketball shorts

Other Tips for Choosing a Drop Ship Product Category

Use Google Trends

Our compilation aside, you can use a tool like Google Trends to gauge search volumes for specific different types of products.

It will show you whether a category has a peak month that rises at the same time each year, or is it on an overall rise. We recommend using the range “last 5 years” because that offers a detailed overview of a category’s growth.

Pick A Category You Can Easily Promote

When deciding which category to pick products from, always consider how you’ll promote it.

Do you have good connections with influencers in the Jewelry space? Are you familiar with the Sports and Entertainment market? For existing online stores, is the category something that can be used to up-sell items from other categories to existing visitors?

For instance, if you sell womens clothing and accessories you can increase your AOV by offering necklaces, earrings, and other jewelry pieces after potential buyers add an accessory to their cart.

Pick A Category You’re Personally Interested In

Select a category that you are truly passionate about. The reason for going with your interest is that if you’re working with items you are truly interested in, you’re more likely to have better luck promoting them and reaching your goals over the long period. Plus, you’ll likely have industry connections and access to groups/forums where you can post about the category’s items.

Start Selling Products from Top Dropship Categories Today!

Focus on categories that have a sustainable demand or that you can easily promote.

Get started now rather than later, and experiment with other categories as you go. With Modalyst, you can add products from top product niches in a matter of minutes and start taking orders right away. If you have any questions or require help, get in touch with our support team.

Leave a Reply

Your email address will not be published. Required fields are marked *

Over the last ten years, online shopping has experienced noticeable growth, driven by the rising dropshipping trend. When viewed as a business plan, dropshipping gives brave entrepreneurs a unique chance...
Many eCommerce businesses after only a few months fizzle out and never amount to anything special. There are several reasons why these businesses fail fast, and one of the major...
Dropshipping is easily one of the most trendy business opportunities on the web over the last decade. Many entrepreneurs have been in this industry since the 1950s, when mail order...
When it comes to starting a dropshipping business, the first step is usually the hardest. However, if you know how to use Google Trends, you can will be able to...