First, congratulations on overcoming one of the biggest hurdles that prevent so many people from having success in dropshipping: getting traffic to your website.
If you are getting web traffic, driving eCommerce sales should naturally follow. If it’s not, don’t fret, you simply need to make a few changes.
Whether you’re using Facebook ads, influencers, Adwords, or whatever, you overcame a huge hurdle, and you’re seeing a ton of website traffic.
We have 5 incredibly simple steps that will help you get some online store sales using all of that great website traffic:
A simple fact is, you cannot trick anyone into anything anymore.
Years ago we used to get away with so much because people didn’t understand. Twelve years ago, if someone saw a free plus shipping ad, they would have no idea and think they are genuinely getting something for free.
Today, people are a bit savvier when it comes to the internet, so it’s not as easy to fool people, that’s why you’re destination needs to replicate exactly what your ad looks like.
Make sure the colors are the same, the same pictures, and that the offer entirely lines up with what the ad said.
Much of the time, I’ll click a Facebook ad to see where I end up. On the other end, it looks like I was taken to a completely different website from the ad I just clicked.
As a result, I bounce.
Take a look at your bounce rate, and if people are clicking away quickly after hitting your landing page, this could be your problem.
Another thing to remember is, you always want to send your customers to the exact sales page for whatever it is you’re promoting. I’ve clicked so many ads that send me to the main page, and now I have to navigate my way through the site to find what I was initially looking for.
In that period of time, your customers can lose interest and bounce.
Offer your website visitors the path of least resistance and get those visitors to the sale as fast as possible.
It’s challenging to provide a shopping experience with an online store, but you need to try your best to make the experience enjoyable and straightforward.
You want to make sure the design of your online store is clean and concise. You don’t need any fancy graphics, colors, or anything that takes away from the products you’re selling.
Now, if you’re getting a ton of website traffic and still not having any sales, you might want to tweak the design of your online store.
Look at it this way; if someone lands on your website and they’ve never been there before, they won’t have a lot of confidence in purchasing with you unless you give them the courage to do so.
Make sure your product pages are easy to navigate, and customers can quickly look between different items if they want.
Someone might land on your website with the full intention of purchasing one thing, but then they see all the products you have, they try to navigate through your site, find that it’s too difficult, and then leave with nothing.
As I said before, you should be limiting the number of barriers between the sale and your customers. Get them onto the sales page as fast as possible and provide them with the most streamlined process to get them to the checkout.
There are many different ways to optimize product pages, and many ecommerce platforms — including Wix and Shopify — provide so many tools to help with this.
Here are some of the things you should have on your product pages:
What do you do if you are experiencing a lot of abandoned checkouts?
If your customers are leaving before paying it means they are likely concerned over the legitimacy of your website, or the checkout process is too involved.
Go through your checkout or ask a family member or friend to do it. Get their honest feedback about whether or not they would trust your checkout process.
The best checkout for getting eCommerce sales will require the least amount of information possible, and you want to hit the customers with trust signals constantly.
Have plenty of security badges, warranty information, return policy, and all the stuff that will make the customer feel less concerned about shopping with you.
Sometimes your lack of sales might not have anything to do with your website, and it still might be an ad issue.
If your ad is converting into website traffic, you have good copy and excellent graphics; the problem could be in your targeting. If your targeted advertising isn’t narrow enough, you might be getting a ton of traffic to your website, but none of those people are interested in what you’re selling.
For example, if you sell ski and snowboard equipment. Instead of targeting everyone who loves winter sports, you might want to narrow it down to a specific ski brand or professional skier.
Make sure you are using the “narrow down” tab in your Facebook ad targeting dashboard. If you’re targeting two million people, you are getting a lot of web traffic, but you’re wasting your money on people who aren’t interested in your products.
One last example, if you’re selling premium products or something expensive, so you want to make sure you’re targeting web traffic who have the money to buy what you’re selling.
Target countries like the USA, Canada, New Zealand, and Australia with these ads.
Also, keep the age range in mind.
While there might be a lot of people under 24 who ski and snowboard, they likely don’t have the money to buy those products.
By no means is this a complete list, there are so many other things that could go wrong with your online store, but this is a great starting point.
If you take a look at these five issues and start tweaking things, you should find yourself increasing your eCommerce sales and putting more money in your pocket.