When you start a dropshipping business, finding products from sites such as AliExpress may seem like the fastest way to launch your online store.
While your speed to market may be only a few hours, you should remember that millions of other online stores have taken the same path.
To win as a dropshipper, your product mix needs to be differentiated.
Differentiation is arguably the most important part of developing a strong, sustainable retail brand.
Although it may seem logical to offer as many products as possible, from sources such as AliExpress, to appeal to as many customers as possible, this is seldom the case.
On the flip side, having too small of a curated selection can narrow your customer funnel, causing you to fall short of meeting your customers’ needs, which can ultimately limit your profit potential with a dropship model.
The most successful dropshipping businesses devote research, testing, and analysis, after scouring sites such as AliExpress, Wish, and Shein to find reliable dropshippers and niche dropshipping items to sell.
The lesson here is that your product mix needs to be differentiated to hit the sweet spot with your customers.