The more you know your customers the more opportunity you have to resonate with them in both the products you offer and how you offer them. It is well worth the effort to gain a basic understanding of the people who visit your site and purchase your products. Once you have that knowledge, you will be able to put into practice customized marketing campaigns that will be much more effective than generalized strategies.

Continue reading “Create Buyer Personas: Increase Sales by Learning about your Customers”