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How to Run an E-Mail Marketing Campaign for Your Store

“E-mail marketing will experience a second coming of age during 2016.” – Chad Litmus

Checking e-mail #1 activity on smartphone

Reading e-mails has long been the #1 activity of people with smartphones. It is the main strategy for digital marketers and e-commerce companies have been using it to gather crucial analytical data. With new features like Gmail’s promotions tab, e-mail marketing is being re-introduced into popular culture.

That is why we’re want to help you make the most of it! Here, we break down how to gather e-mails, segment them into lists, choose the right type of campaign, craft the right e-mail and analyze your results.


SEO Made Simple: 10 Tactics to Boost Your Visibility

SEO Made Simple: 10 Tactics to Increase Your Visibility

In our last blog post, we helped simplify some key SEO terms to help you get your own website optimized.

Now, we want to help you take the first few very important steps to make sure your website is visible on search engines and is ranking where it should be.

Continue reading “SEO Made Simple: 10 Tactics to Boost Your Visibility”

Modalyst’s Guide to Dropshipping: Promoting your Business

This piece is the final part of our four part Guide on Dropshipping. You can check out out parts 1-3 here: Which E-Commerce Platform is Best for you, How to Source Unique Products from Independent Brands and Running the Business.

So you have a platform, you have your suppliers and you have your dropshipping business ready to go. So why aren’t you getting any sales? One of the most important steps of starting an online store is how you promote it! There are several key steps you can take to promote your store website, through Search Engine Optimization, Social Media Optimization, Content Marketing, E-mail Marketing, Paid Advertising and Offline Marketing. In this part of the guide, I’ll walk you through each of these steps and the best practices so you can start dropshipping to your target market right away.

Continue reading “Modalyst’s Guide to Dropshipping: Promoting your Business”