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The Quick Guide on How to Sell High Priced Dropship Products in 2019

High ticket dropshipping seems like a dream, right?

Thinking that you’ll only have to sell a few products a month to make a ton of money is a great situation to find yourself in, but it’s not as easy as it sounds.

If you want to sell high-ticket items, you need to change your business model entirely and position yourself much differently than you do with low-ticket dropshipping.

By the end of this article, you’ll understand the basics of high-ticket dropshipping, and you’ll know how to source amazing products so you can start making some money.

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What is High Ticket Dropshipping?

Everyone has a different mindset on what labels a product as “high-ticket.”

Many people say that anything over $200 per unit is high ticket. There is no limit to what you can sell, and you can choose products that range from $200 up to $5,000.

Here’s an example. Phone cases are a popular dropshipping product, but they are incredibly low-ticket because the purchase price is low. On the flip side, a large camping tent is a high-ticket item because the purchase price is high.

You can probably already start to see the benefits of high-ticket dropshipping.

Why Choose a High Ticket Dropshipping Business Model?

Look at it this way.

High-ticket vs. low-ticket is the difference between Walmart and HomeGoods. Walmart sells everything, and their products are generally cheaper quality and less desirable. The main bonus of Walmart is they sell products at a much higher volume than HomeGoods, so they make up the difference.

While Walmart might make more money than HomeGoods because of its volume, it’s also much more work to manage high volume sales.

Let’s compare two completely equal stores that make the same amount of money.

An example

One store sells 200, five-dollar items per day. The other store sells ten, $100 items per day. Both stores make $1000 a day, but which store is harder to handle?

The 200 units per day, right?

The store would need more employees to manage the customers, more customer service reps, they’d have much higher returns, they’d have to order more frequently, and they’d likely have a much dirtier store because of the volume of people moving in and out.

Long story short, high-ticket dropshipping is a more sustainable business model.

High-Ticket Dropshipping vs. Low-Ticket Dropshipping

We’ve talked about it a little but let’s dive into more detail about the comparison between the two.

If we look at the previous example of two stores, let’s pull it into a dropshipping model now.

You have to fulfill orders online. Most dropshippers start out doing Aliexpress dropshipping. Think of how hard it would be to make $5000 a month from five-dollar products.

You would have to fulfill a lot of orders to get to that point, which would require a lot of work, and you might even need to hire someone to help you.

Not to mention returns and customer inquiries. It’s a lot of work to manage that many units in and out.

Now, imagine if you sold a $500 product, you would only need to sell ten units to make the same amount in a month. Do you think you could fulfill ten units a month by yourself?

I think we all know the answer to that question.

[bctt tweet=”Choosing high-ticket dropshipping allows you to live that “free” life you’ve always dreamed of. Instead of being glued to your computer continually fulfilling orders all day, you’ll have the time to travel, relax, spend time with family, and do whatever you want.” via=”no”]

Do yourself a favor and look towards high-ticket products.

Risks of High Ticket Dropshipping

You might be thinking, why doesn’t everyone deploy this model?

If it were so easy and profitable, everyone would do it, right?

The truth is, it might seem easier, but it’s much harder to sell high-ticket dropshipping products. The most successful dropshipping brands have incredible stores and top tier reputations, and you need to do the same.

When you’re selling an item that’s $500, there is a lot more thought that goes into each purchase. Your customers are simply going to swing by and pick up an $800 boat without first consulting their family, looking at their finances, and ensuring that you’re a legit store.

These factors mean you need to stay on top of your game at all times. You need to:

  • Have a professional-looking store
  • Ensure that everything is properly optimized
  • Send the best traffic to your offers
  • Deploy plenty of trust signals
  • Have some money to back you up in emergencies

These are only some of the things you need to think about when starting a high-ticket dropshipping store.

Things to Consider

First, if your store doesn’t scream, “high ticket” than your customers will never trust you. If they’re spending $500, they’ll expect live customer service, professional-looking logos and graphics, and plenty of testimonials or reviews.

Another point worth diving into in more detail is the financial backup. You never know what might happen and if you’re selling high-ticket items, you need to have some money for emergencies.

What happens if someone receives an item that is broken or defective, and they demand a refund? You might not have had to pay for the product upfront, but now you’ll have to front them the money until you can get your money back on the item you purchased.

If you’re dealing with Aliexpress, it can take quite a while to get your money back, and the customer won’t want to hear any excuses, they’ll want their money.

How to Source High Ticket Products

All dropshipping starts with sourcing your items. The best dropshipping brand names have excellent sourcing procedures, and they know exactly what they’re looking for when they scour for new products.

As a beginner, you might be tempted to go on Aliexpress and choose the first product that captures your attention. This strategy will leave you feeling disappointed and defeated. Here are a few ways to find amazingly popular high-ticket dropshipping products on Aliexpress.

Be picky

The first thing you want to do is get selective about what products you search. There are ways to filter your searches on Aliexpress by the supplier rating; you want to do that. You should only choose the best suppliers to dropship products.

Watch shipping times

Truthfully, shipping times are a little less relevant when dealing with high-ticket items because people expect them to take longer. I would understand why a supplier would not be able to ship a boat as fast as a cat watch; it makes sense.

That said, it doesn’t mean you can take two months to get the product to the customer. They’ll request a refund, and you’ll find yourself with a disgruntled customer right off the bat.

Epacket is the way to go when dropshipping on Aliexpress, this shipping method generally takes around two weeks, and most customers are willing to wait as long as you are transparent and honest about your shipping times upfront.

Research what’s selling

Here’s a great trick; head over to Facebook and in the search bar, type one of the following phrases:

  • 50% off
  • On sale
  • I can’t believe it
  • Get it now
  • Claim yours today

…or something similar to that. Once you do it a few times, you’ll find better examples to match what you’re looking for.

When you type those phrases into Facebook search, you’ll find a variety of ads that are running for a specific product. You can then gauge how popular the product is based on the amount of engagement.

If you see people commenting about how they love it, and it has a ton of shares; the chances are that might be a good product to choose.

How to Run a High Ticket Online Store

Another significant step to running a high-ticket business model is your store.

You can’t simply throw up the generic store templates and logos and expect people to spend $1,000 on your site. You need to have a real brand to build trust in the customers.

As I said, they will spend a lot more time thinking about this purchase because of how expensive it is; you don’t want to give them any reason to bounce from your store.

Here are some of the steps you want to take:

  • Get a professional logo
  • Purchase a premium template on your platform (Shopify, WooCommerce, etc.)
  • Use plenty of trust badges
  • Have a lot of testimonials or reviews
  • Show videos of the product in use
  • Offer live customer service

If you’ve ever researched dropshipping best practices, you’ll understand most of these criteria, but I want to focus heavily on the last one.

Customer service is the difference between sale and fail in high-ticket dropshipping. Make sure you respond immediately to inquiries and show your customers that you’re a professional.

Final Thoughts

By this point, you should see the benefits of high-ticket dropshipping. The business model requires the same amount of work but with more profit or way less work with the same profit.

It’s a win-win.

The primary challenge is that you can’t skimp on your preparations. You can’t expect to throw up a store and start making sales the same day. You need to make sure you’re store is perfect and that customers see you as a professional brand in the niche they are shopping.

If you can follow all the tips and tricks in this article, you’ll be on your way to more profits and more relaxing by the pool!

Traffic to website but no sales: Use These 5 Simple Steps

Traffic to website but no sales yet?

First, congratulations on overcoming one of the biggest hurdles that prevent so many people from having success in dropshipping: getting traffic to your website.

If you are getting web traffic, driving eCommerce sales should naturally follow. If it’s not, don’t fret, you simply need to make a few changes.

Whether you’re using Facebook ads, influencers, Adwords, or whatever, you overcame a huge hurdle, and you’re seeing a ton of website traffic.

Now the key is whether or not you can turn that website traffic into sales conversions.

Traffic to website

We have 5 incredibly simple steps that will help you get some online store sales using all of that great website traffic:

1. Your Destination Needs to be Congruent With Your Ad

A simple fact is, you cannot trick anyone into anything anymore.

Years ago we used to get away with so much because people didn’t understand. Twelve years ago, if someone saw a free plus shipping ad, they would have no idea and think they are genuinely getting something for free.

Today, people are a bit savvier when it comes to the internet, so it’s not as easy to fool people, that’s why you’re destination needs to replicate exactly what your ad looks like.

Make sure the colors are the same, the same pictures, and that the offer entirely lines up with what the ad said.

Much of the time, I’ll click a Facebook ad to see where I end up. On the other end, it looks like I was taken to a completely different website from the ad I just clicked.

As a result, I bounce.

Take a look at your bounce rate, and if people are clicking away quickly after hitting your landing page, this could be your problem.

Another thing to remember is, you always want to send your customers to the exact sales page for whatever it is you’re promoting. I’ve clicked so many ads that send me to the main page, and now I have to navigate my way through the site to find what I was initially looking for.

In that period of time, your customers can lose interest and bounce.

Offer your website visitors the path of least resistance and get those visitors to the sale as fast as possible.

2. Your Website Might be too Difficult to Navigate

It’s challenging to provide a shopping experience with an online store, but you need to try your best to make the experience enjoyable and straightforward.

You want to make sure the design of your online store is clean and concise. You don’t need any fancy graphics, colors, or anything that takes away from the products you’re selling.

Now, if you’re getting a ton of website traffic and still not having any sales, you might want to tweak the design of your online store.

Look at it this way; if someone lands on your website and they’ve never been there before, they won’t have a lot of confidence in purchasing with you unless you give them the courage to do so.

Make sure your product pages are easy to navigate, and customers can quickly look between different items if they want.

Someone might land on your website with the full intention of purchasing one thing, but then they see all the products you have, they try to navigate through your site, find that it’s too difficult, and then leave with nothing.

As I said before, you should be limiting the number of barriers between the sale and your customers. Get them onto the sales page as fast as possible and provide them with the most streamlined process to get them to the checkout.

3. You Need an Optimized Product Page

There are many different ways to optimize product pages, and many ecommerce platforms — including Wix and Shopify — provide so many tools to help with this.

Here are some of the things you should have on your product pages:

  • High-quality images: They cannot be blurry or you’ll lose trust immediately
  • Straightforward product title: Keep the title simple and speak to the benefits
  • A description that sells the benefits of a product: How can the product make someone’s life better
  • Social proof: You need reviews, purchase history, pop-ups with proof, everything
  • Urgency: Use a countdown timer or something of that nature
  • Call to action: You need to push the customer to buy now

4. What About the Checkout?

What do you do if you are experiencing a lot of abandoned checkouts?

If your customers are leaving before paying it means they are likely concerned over the legitimacy of your website, or the checkout process is too involved.

Go through your checkout or ask a family member or friend to do it. Get their honest feedback about whether or not they would trust your checkout process.

The best checkout for getting eCommerce sales will require the least amount of information possible, and you want to hit the customers with trust signals constantly.

Have plenty of security badges, warranty information, return policy, and all the stuff that will make the customer feel less concerned about shopping with you.

5. Tighten Up Your Targeted Advertising

Sometimes your lack of sales might not have anything to do with your website, and it still might be an ad issue.

If your ad is converting into website traffic, you have good copy and excellent graphics; the problem could be in your targeting. If your targeted advertising isn’t narrow enough, you might be getting a ton of traffic to your website, but none of those people are interested in what you’re selling.

targeted advertising for ecommerce

For example, if you sell ski and snowboard equipment. Instead of targeting everyone who loves winter sports, you might want to narrow it down to a specific ski brand or professional skier.

Make sure you are using the “narrow down” tab in your Facebook ad targeting dashboard. If you’re targeting two million people, you are getting a lot of web traffic, but you’re wasting your money on people who aren’t interested in your products.

One last example, if you’re selling premium products or something expensive, so you want to make sure you’re targeting web traffic who have the money to buy what you’re selling.

Target countries like the USA, Canada, New Zealand, and Australia with these ads.

Also, keep the age range in mind.

While there might be a lot of people under 24 who ski and snowboard, they likely don’t have the money to buy those products.

Get Some eCommerce Sales!

That’s it!

By no means is this a complete list, there are so many other things that could go wrong with your online store, but this is a great starting point.

If you take a look at these five issues and start tweaking things, you should find yourself increasing your eCommerce sales and putting more money in your pocket.